Let's forget about search engines and the rat race up to the top of the rankings for a moment. Imagine how different a web designer's strategies would have to be if he or she were creating a website on an Internet without search engines. Imagine creating one without naming pages that have URLs which are keyword rich and hyphenated so search engines can index them easily; without creating articles especially to have search engines rank you well for the keyword rich content in them; and of course, without choosing keywords using the information gleaned from advanced keyword analysis and tracking sources like WordTracker.

There's just so much focus that search engine optimization demands of web developers and designers that very often they forget a human will read and interact with their website. Creating a search engine friendly website stresses on creating content for the search engines rather than the human visitors who will ultimately decide the fate of their website. As a consequence, instead of creating unique and original content, time and money is invested on modifying and optimising web page content to positively impact a search engine. Adhering resolutely to SEO principles absorbs much of an online marketer's focus and as a result the real need driving the marketing is often forgotten.

Once the content is ready, there is the urgent need to ship it out. This inevitably means RSS feeds, podcasts, PDFs, articles, blogs and videos - all created with the single minded intent of getting your site out there, getting it the exposure needed for a high ranking. Unfortunately, despite all the strategic placement of content, the human visitor will still determine the fate of a website through their actions. Only human actions can truly determine success and this means tagging, bookmarking, forwarding links or just returning to your website. Thus, if your visitors' needs are fulfilled with informative and enjoyable content, there is a real guarantee of successful web entrepreneurship.

The truth is that only human visitors can generate sales or churn out conversions. A machine cannot do much more than facilitate in this process. An SEO company needs to remember that visitor enhanced optimization is the top priority and every web design change made must contain a human element.