A successful blog is one that ranks well for all the terms used and are frequently updated with content. If your SEO effort has paid off, then you'll realise that any posts made will feature high up on the SERPs, the search engine's results pages. A combination of well written posts and carefully chosen blog titles can ensure that Google will rank these posts for terms selected in the titles. Blog optimization can help improve readership, traffic and RSS subscriptions to your blog.

Unfortunately, sometimes in an extremely competitive industry your blog posts may not rank at the top of the SERPs. Fierce competition from other websites also generating high quality, optimised content can seriously dampen your blogging effort. If your blog is languishing far down the SERPs even with great content, there's more you can do than despair. A good blog optimization plan must be put into full effect. This includes an intelligent blog writing strategy, harnessing social media and judiciously choosing keywords to combat poor rankings and ensure that your posts come in above other websites' posts.

A great way of passing on link juice from one high ranking blog post to another is to use a 'follow up' post. A 'follow up' post allows you to strengthen your position at the top of the SERPs. It also gives your first post an additional boost by linking to it in your second post and thus increases the content on your website. Your commitment to your content is also evident from a 'follow up' post and it has great usability value.

In addition to using a follow up post, ensure that your RSS feeds are set up correctly as well. A compelling description must accompany a partial feed, to encourage your subscribers to click through to your blog. It is vital to keep abreast of the latest SEO tricks to optimising your blog to ensure that you rank well in the SERPs.

Leverage the immense potential of the blog, because when used correctly it will be your greatest ally in the world of online marketing.